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The Black Friday advantage for Realtors

November 20, 2012

With bellies full of turkey (leftovers), millions of shoppers will make their way to crowded malls this Friday in hopes of finding that perfect deal.

However, a recent survey by Realtor.com revealed that many Realtors will forgo the mayhem this year and spend their Black Friday working, courting serious homebuyers and sellers for their clients.

Of the 344 Realtors polled, more than 40% said they planned to show homes to their clients during the Black Friday weekend, while about 14% plan to actually host an open house. Homebuyers and sellers looking to buy or sell on Black Friday weekend are very serious about their move, according to the surveyed Realtors.

So why do Realtors skip the day of shopping to work? More than 40% of the Realtors in the survey believe serious sellers are more likely to accept an offer over the Black Friday weekend.

When asked about the advantages of showing homes over the holiday, around 37% of the Realtors stated decreased competition between buyers, while close to 26% appreciate the ample amount of time potential buyers allow on the holiday.

So for you Realtors out there who plan to work this Friday, don’t worry. According to dealnews, about three-quarters of the deals offered in store are also available online for the same price or occasionally less.

Even further, data found that often the sale prices offered on Thanksgiving Day are better than the day after. Whether you plan to fight the crowds or work over the weekend, good luck!

mhopkins@housingwire.com

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