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Opinion, commentary, and analysis on everything that makes the U.S. housing economy tick -- not to mention the ghosts in the machine, too. Written by HW's team of editors and reporters each business day.
Real Estate

Real estate agents: Here's how to use Snapchat to get higher engagement

Time to get your knowledge on

September 29, 2016

Haters are going to say real estate agents don’t need to use Snapchat.

But then, that’s the haters.

For real estate agents who want to drive sales through higher social media engagement, Jason Frazier, chief information officer for Mason-McDuffie Mortgage, gave these simple tips on how to use Snapchat to grow a following.

Need more info? Would examples help? We got you.

Now, Frazier is going to show you how to do it. He just sent me an email and it's hard not to get pumped about what he's doing.

He, along with four other real estate pros, put together a Marketing Mastermind group retreat in Park City, UT on October 7 to 9. 

Basically, it’s a gathering of top social media real estate pros to chat about marketing, tech, and social.

Here is some more info:

“We all connected with each other on Snapchat and have been collaborating ever since,” Frazier said about the event and his fellow participants. “The mastermind is simple: Bring some of the most creative, marketing, social media focused real estate pros together to share tactics and create new ones to increase business.”

But here’s the best part. This isn’t your ordinary gathering of the best in the business.

That’s because, during the event, the experts will be launching the Snapchat account of a major real estate marketing company, by doing a group takeover of their account.

But they aren’t stopping there.

“We will also be doing a group takeover of the Snapchat account of a major real estate media company. We have a third takeover in the works,” Frazier said.

Afraid of moving outside of Facebook? Fine, this is a great course for beginners as well as experts.

So, don’t just take our word for it, or anyone else’s, just go and see for yourself.

Real estate agents are leveraging social media sites such as Snapchat more and more and laughing all the way to the bank along the way.

It’s up to you if you want to join their ranks.

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