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VIDEO: RESAAS illustrates the evolution of real estate technology

November 15, 2013
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Real estate social media platform RESAAS is a prime example of a firm that is using the latest tech tools to bring Realtors closer together.

In the ''mockumentary' featured below, RESAAS uses a Shakespearean actor to narrate what life is like for real estate agents who are now braving the new world of real estate technology.

The video features various outdated and ancient ways of communicating to potential homeowners. Whether it's an old bus bench or a forgotten fridge magnet, the past ways of Realtor communication is just that: the past.

"Our concept and strategy was to show agents how transforming from old-school tactics to new digital media isn’t so difficult or scary," said Lisa Francilia, marketing advisor for RESAAS.

"It’s an evolution that embraces new technology and promotes real-time interaction online between a network of agents. We’re suggesting that there’s a new way of communicating, so that’s how we should market ourselves, too," she added.

The short clip includes cameos from real estate experts such as Christopher Choo, Tina Mak and Ian Macleod. The main character is played by real agent, Jason Hibbard. 

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