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Opinion, commentary and analysis on everything that makes the U.S. housing economy tick -- not to mention the ghosts in the machine, too. Written by HW's team of editors and reporters each business day.

SoFi bets big on the Super Bowl to win borrowers

Uses 20% of annual budget on the big game
SoFi has shattered the typical lending model ever since it broke into the mortgage world two years ago, so its big move in this year’s Super Bowl 50 only make sense. The company's garnering a lot of attention on its big, and even risky to some, move in advertising during the big game. Watch the video here.
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Monday Morning Cup of Coffee: Fannie, Freddie crystal ball just got cloudier

Plus, is it time to buy the big banks?
There is a lot of debate surrounding the future or lack thereof of Fannie Mae and Freddie Mac, with opinions coming from the White House, Congress, trade groups, just to name a few. But predicting the future of the GSEs just got a little harder. Plus, is it time to buy the country's biggest banks? All that, and more, in your Monday Morning Cup of Coffee.
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Is Nevada’s HOA solution just another problem for mortgage servicers?

Exercising the new right of redemption on HOA sales
Redemption requires timely and reasonable cooperation by the purchasers, the same purchasers that the servicers have been litigating with for the last several years. As a result, exercising the right of redemption could very well lead the servicer into quiet title litigation, again. Here's what you need to do.
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Here's Quicken Loans entry into the Super Bowl ad bonanza

What do you think?
Quicken Loans added its name to the Super Bowl commercial roster, joining veterans like Budweiser and Doritos, in what’s not only the final face-off of the top two football teams this season, but the ultimate thrown-down of the who’s who in commercials. And you don't have to wait until the Super Bowl to watch it, the video is included here.
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Fox News personality predicts housing crisis, outs self as clueless fear-monger

Another national pundit spews housing nonsense disguised as knowledge
Cal Thomas, who is apparently “America's most widely syndicated op-ed columnist,” penned a syndicated column that appeared on FoxNews.com and in scores of newspapers from coast to coast recently, in which he writes that the creation of the HomeReady program by Fannie Mae is one giant step towards another housing apocalypse. Not only does Thomas not know what he’s talking about, he goes on to out himself as a fear-mongering doomsayer.
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Appraisal Institute falls victim to Twitter hack

Unfortunate messages started coming from Appraisal Institute’s account
If you’re a follower of the Appraisal Institute on Twitter, some strange tweets began showing up on your timeline lately. Instead of tweets about the appraisal industry, tweets emanating from the Appraisal Institute’s account for the last 18 hours have more to do with Playboy Magazine, Hooters, David Hasselhoff, links to “sexy” videos, and other inappropriate tweets. That’s because the Appraisal Institute has fallen victim to a Twitter hacking.
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St. Louis Rams sacked by real estate reality as team moves to Los Angeles

Moving from modestly priced Midwest to high-cost California
When the National Football League announced last week that the St. Louis Rams are moving back to Los Angeles, it seemed that everyone involved got what they wanted, except Rams’ fans in St. Louis, of course. But for those moving from St. Louis to Los Angeles with the team, they are about to take a big financial hit thanks to the vastly different costs of living from St. Louis to Los Angeles.
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