Kelly White is the vice president of strategic growth at Sente Mortgage. White is a certified business professional and has built a national identity as an entrepreneur, master trainer, business coach, mentor, advisor, role model and leader. She has more than 20 years of executive level experience and accomplishments in the real estate and mortgage industries. She is known by others as a transformational leader who strives to help organizations change and innovate while helping individuals transform through their own personal development.
Every generation faces defining economic events that alter their collective perspective. For Millennials, their coming of age moment occurred during the largest housing market downturn in American history. The housing market coupled with the ubiquitous availability of real estate and market information online has created a new era of homebuyers in Millennials. These tips will help you navigate how to help them as a lender.
The mortgage industry is leveraging technology like never before, streamlining processes across the spectrum of lending, servicing, investing and real estate. The combination of regulatory pressure and consumer expectations have set a high standard for efficiency and transparency, requiring a significant investment of time, money and talent to hit the right notes for both.
Ironically, the monkey on the mortgage industry’s back for the past 10 years — increasing regulation — is the very thing that forced companies to find efficiencies in every part of the process, which serves them well as they look to engage tech-savvy consumers. Even as the enforcement of some of those regulations is now in question, the long-lasting benefits of investing in automation will stand.
Mortgage banks have traditionally been slow to embrace new technologies, and while the technology that has improved efficiency, security and customer experience in a multitude of other industries (transportation, education and retail, to name a few) is finding its way into the loan production process, a lot of opportunity still exists in other stages of the mortgage life cycle.