It’s official: Zillow will own Trulia

It’s official: Zillow will own Trulia

"Better agents make for better advertisers"

Monday Morning Cup of Coffee: Goldman's $1B FHFA settlement?

America’s lost decade; FHA fees drag; Mortgage lending, RMBS slow to a crawl

Here’s why the FHFA is not a fan of principal reduction

Who's going to pay for that?

Articles by Lynn Effinger

More proof housing is headed for a fall

Dismal market can't be blamed on weather
July 24, 2014
With over 7 million Americans working in part-time positions rather than the full-time jobs they would prefer having, and with so many millions more dropping out of the workforce altogether, the case is made… again, that our economic outlook is not rosy as we sloth through the remainder of 2014.
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NAHB joins NAR in reporting "good news" about housing "recovery"

I guess the housing recovery is real after all...not
July 16, 2014
While I could make a case that no one wants to see the housing industry get back on a firm foundation more than yours truly, there is too much evidence mounting that the overall housing market is headed for another downturn.
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Obama housing rescue plans only make things worse

Mr. President, please stop
June 30, 2014
Many in this country believe that Obama-led initiatives such as the Making Homes Affordable program, including HAMP and HAFA, as well as foreclosure moratoria, actually exacerbated the situation rather than helping to resolve it.
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Effinger: The reality behind NAR’s spin on home sales

It's better to educate consumers
June 24, 2014
Following HousingWire reporter Trey Garrison’s piece “4 charts show the phony thrill of existing home sales,” Lynn Effinger argues that NAR and other trade associations involved in the industry need to spend less time spinning and more time educating consumers.
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From HW Magazine

Cradle-to-grave coverage

Challenges become opportunities for field services providers
May 1, 2014
There are certainly challenges aplenty these days for field services providers. But over the years many field services providers have turned these challenges into opportunities to grow and prosper — and we continue to do so.
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Here come the mom-and-pop REO-to-rental investors!

Institutional interest in the asset class peaks
April 25, 2014
According to several panelists who spoke at the MBA Single-Family Rental Summit, large institutional participation in this market may well have peaked and is giving way to smaller investor groups and individual investors.
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Here's proof the housing bubble is about to burst

This recovery is an illusion
April 15, 2014
If those economists who believe the government will continue to intervene are right, the outcome would further fuel a false demand for available housing. But will this government or even a new one want to step in again to bail out consumers?
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Here's why investors are flooding into REO-to-rental

Makes good dollars and sense
March 14, 2014
In less than two years the REO-to-rental concept on a large scale has grown from what many real estate professionals and mortgage servicing industry experts believed would be at best a flash-in-the-pan fad or worse a crash-and-burn exercise in futility, to become a growing new asset class.
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