Zillow’s Pro for Brokers program has reached a milestone with more than 100 participating real estate brokerages. 

The program, which was launched in 2012, is a free, five-point program that improves listings accuracy, provides better reporting, includes a powerful contact follow-up system and increases the visibility of listing agents for participating brokers. 

Rich Rector, president of Realty Executives International, said: “At a recent meeting with some of our highest producing agents from across North America we found many of them are using Zillow (Z) with much success. As a result, we are collaborating with Zillow to make the Zillow Pro for Brokers and Zillow Premier Agent platforms available to our brokers and agents company-wide.” 

“With more than 100 participating brokers, this is an exciting milestone for the Zillow Pro for Brokers program, and we’re looking forward to the next hundred,” said Greg Schwartz, chief revenue officer at Zillow. “Our broker partners recognize that it’s important to widely market their clients’ listings and take advantage of Zillow’s free partnership program to ensure listings are displayed quickly and accurately.”