News

Quicken Loans Super Bowl ad strikes wrong nerve with Twitteratti and journalists

Why let the facts get in the way of fun?
In its first-ever Super Bowl commercial, Detroit-based Quicken Loans created a 60-second TV spot, which showcases Rocket Mortgage, its fully online mortgage. It aired to the massive audience, many of whom then promptly proceeded to fuel bombastic panic on Twitter, claiming that Rocket Mortgage will lead to the housing crisis redux.
Read More

Is San Francisco in a housing bubble?

Fitch Ratings suggests Bay Area home prices are at 'unsupportable' level
San Francisco often ranks among the "hottest" housing markets due to its rapidly rising housing prices. But how hot is too hot? A new report from Fitch Ratings suggests that San Francisco is reaching that point, with the dreaded "b" word being thrown around now.
Read More

Oregon warns residents about 'fraudulent' loan modifications

State alerts residents to avoid Liberty One Mortgage
Oregon residents should avoid doing any kind of business with Liberty One Mortgage because the company is unlicensed, unregistered, and is engaging in mortgage fraud, the Oregon Department of Consumer and Business Services said. During an investigation, it was discovered that the Studio City, California address Liberty One provided on documentation to Oregon homeowners was actually the location of an Indian food restaurant.
Read More

SMS Assist expands into single-family rental property management

Adds Mike Travalini as president of residential service team
SMS Assist, a mobile and cloud-based multisite property management company, announced its expansion into residential real estate with the creation of its residential service team. According to a release from the company, SMS Assist is launching its residential division with "major clients" already on board, including Colony Starwood Homes, Home Partners of America and others.
Read More