RealtyTrac acquires Internet firm Homefacts
RealtyTrac, an online marketplace for foreclosure properties, acquired online data aggregator Homefacts in a move to grow its market presence.
Salt Lake City-based Homefacts offers homeowners and prospective homebuyers property-specific information gleaned from real estate disclosure documents that may not otherwise be easily accessible to homebuyers.
Financial terms of the acquisition were not disclosed.
As part of the deal, Homefacts Founder James Moyle will join RealtyTrac’s executive team as president and chief operating officer.
Moyle will manage RealtyTrac product development, consumer-facing teams and strategic direction.
“We are excited about the new opportunities that adding Homefacts’ incremental data sets allow us to explore, from new product offerings and stronger real estate analytics to better data collection methodologies,” said RealtyTrac CEO Brandon Moore.
Founded in 2007, Homefacts provides data related to sex offenders, hazardous waste spills, former drug labs and other neighborhood information.