Ed Ford has joined Integrated Mortgage Solutions as the company’s new senior vice president of national sales. Ford has been tasked with continuing the development of the company’s portfolio of regional and national accounts.

“Ed’s wealth of experience and industry knowledge has already made him a key addition to the IMS family,” Cheryl Lang, IMS’ president and CEO, said. “We view his appointment as a sign of our commitment to being the leading company in our industry.

“Our new innovations and the increasing demand from our customers led us to look for an addition to our team who will fit in with our ethos of innovation and exceptional service, and it is very fortunate that we were able to find someone of Ed’s caliber to fulfill this role. I’m confident that Ed will play a key role in providing and implementing high quality solutions for our clients.”

Ford brings a “wealth of experience in the mortgage and title industry” to IMS, the company said in a release.

“I am excited to start a new challenge with IMS and look forward to working with the team to fully penetrate the market and develop their interest in pursuing joint ventures,” Ford said. “I am fortunate to be joining such a respected company that prides itself on top quality service.”

Editor's note: an earlier version incorrectly listed the company's name as Interactive Mortgage Solutions. We apologize for the error and any confusion it may have caused.