Trulia (TRLA) has signed a direct data license with My Florida Regional MLS, to allow brokers to directly syndicate their listings on Trulia’s website. MFRMLS is one of the top-five largest MLSs in the country, powering over 100,000 listings and serving over 36,000 subscribers.

“We believe in empowering our brokers with the tools to support their marketing choices and market their listings with up-to-date information,” said Merri Jo Cowen, chief executive officer of MFRMLS.

“The direct feed option increases the listing data refresh process for those brokers that choose to participate in the program and supports their ability to market listings on Trulia in near real-time to maximize exposure for sellers and optimize the volume and quality of leads.”

The partnership with MFRMLS is part of Trulia’s Data Connect program, which enables MLS's to sign direct data licenses with Trulia and support brokers’ efforts to market their listings and brands on Trulia.

“Trulia is committed to partnering with MLSs to facilitate their brokers’ marketing efforts,” said Alon Chaver, Trulia’s VP of industry services. “By entering into a direct license agreement, MFRMLS is ensuring the integrity of their brokers’ listings and creating transparency with Trulia.

“Brokers choosing to send their listings direct to Trulia no longer need to worry about having to update information and can focus on engaging consumers and supporting their agents in converting consumer inquiries into closed transactions.”