Long-Time Freddie Mac Manager Joins REO Insider
Sally Powell Schall, former marketing communications manager at Freddie Mac (FRE) is now a proud member of REO Insider, a sister publication of HousingWire. As Marketing Director, Powell Schall will spearhead the publication’s continued expansion. A 15-year veteran in Freddie Mac’s REO department, Sally worked in a number of capacities leading countless marketing initiatives. Most notably, Schall helped to expand the reach of Freddie’s REO unit, HomeSteps, successfully marketing the program from the ground up. “I am delighted to be working once again with Sally,” says REO Insider’s Associate Publisher, John Czerw, a former Freddie Mac vice president and founder of HomeSteps. “She is creative, dynamic and incredibly knowledgeable about all things REO. She personifies the REO Insider.” She brings to REO Insider expertise in developing and executing strategic, multi-channel marketing initiatives for both external and internal audiences and managing brand images through value-added loyalty programs, sales promotions, advertising campaigns and marketing partnerships. “Sally’s powerhouse skills and extensive experience will contribute greatly to the explosive growth we have planned for our enterprise in 2010,” Czerw says. ”I’m thrilled to join REO Insider,” Schall says. “There are more than 100,000 real estate agents focused on REO today. It is clear that REO Insider is well aligned to help these agents navigate through the wide swath of information, and misinformation, to achieve business success. I’m excited to apply my experience to help the company meet its goals, as well as relish the opportunity to work from the ‘bird’s-eye view’ into the REO Industry.” Prior to her time at Freddie, Schall worked as a Marketing Director for Coldwell Banker. She is a Texas Tech University alumni and a graduate of the Graduate Marketing Certification Program (GMCP) at SMU’s Cox School of Business.