2017 HW Tech100 Winner: Hubzu
Online real estate marketplace attracts buyers through websites and local marketing efforts
SERVICING, REAL ESTATE
Hubzu, an Altisource business unit, is an online real estate marketplace that provides a consumer-friendly, secure platform for buying and selling residential properties.
The platform attracts buyers through syndication to over 200 partner websites, premium advertising, SEO and SEM strategies, social media campaigns, and customized local marketing efforts.
It offers attractive features to aid owner-occupant and investor buyers, including an average of 20 to 25 professional photos for each property.
In 2016, Hubzu marketed approximately 50% of active online residential auctions in the default mortgage industry and sold over 23,000 homes by mid-2016. The platform increased its user base by 15% in 2016 and currently has over 1 million active registered users.