Guaranteed Rate appointed Fred Quick as senior vice president of consumer direct sales. 

In his new role, Quick will lead all revenue generation activities in Irvine, California, and implement best practices across Guaranteed Rate’s entire call service environment.

“We are thrilled to welcome Fred aboard. His knowledge and expertise in the Orange County market and the consumer direct world are great assets,” said Victor Ciardelli, president and CEO of Guaranteed Rate. 

Quick brings experience in developing and implementing programs on a large scale designed to increase production, reduce attrition and provide superior customer experience.

Most recently, Quick led sales operations of centralized divisions in California and Arizona for loanDepot.

“I am thrilled for the opportunity to help create the consumer direct platform of the future,” said Quick.  “By using our digital mortgage and the technology which accompanies it, I genuinely believe we will change the way homebuyers apply and obtain a mortgage forever.”