Boston-based Placester, a real estate marketing platform, announced a partnership with Keller Williams to provide websites and marketing tools to the brand’s 123,000 real estate associates.

Under the agreement, Keller Williams associates and local offices will have access to Placester websites that include direct integration with eEdge, the franchise’s suite of software and tools, as well as Keller Williams branding.

“We’re very excited to join forces with the Keller Williams brand by providing Placester sites to over a hundred thousand associates across the country,” said Matt Barba, CEO, Placester. “Keller Williams understands the importance of consumer-friendly real estate websites, and we look forward to collaborating with them to deliver a best-in-class experience to their clients, by way of their associates and teams.”

Chris Heller, CEO of Keller Williams, also commented on the news saying, “At Keller Williams, we’re laying the groundwork for an adaptive platform that will serve the needs of a rapidly growing associate base in a rapidly changing technology environment.”

Keller Williams team leaders and associates can now customize their sites to best promote their individual teams and listings.

The sites include listing search and integration via Placester’s network of more than 570 MLSs, representing over 95% of agents across the U.S.