Ekaterina Walter joins Househappy as chief marketing officer
Former social media strategist at Intel joins startup
Househappy.org has added Ekaterina Walter as the company’s new chief marketing officer. In her role at Househappy, Walter has been tasked with leading marketing and business development for the real estate search website.
Walter joins Househappy from Branderati, where she was a co-founder and chief marketing officer. Earlier in her 15-year career, Walter led digital marketing efforts at Intel and Accenture.
“Ekaterina is a recognized authority on developing worldwide business and marketing strategies aimed at accelerated growth and building a successful brand,” Kevin McCloskey, Househappy’s founder and CEO said.
“From the beginning, Househappy’s vision has attracted amazing talent. We look forward to Ekaterina leading the team and adding a unique perspective as we create a new standard for real estate search.”
Walter was recently named as #3 on Forbes’ list of the world’s top 40 social marketing talent. She was also chosen by Fortune Magazine as one of the most impactful businesspeople on social media. That list also included luminaires such as: Bill Gates, Oprah Winfrey, Arianna Huffington, and Warren Buffet.
“The widespread adoption of ‘visual’ over the past few years has changed the way people search online,” Walter said. “There's an incredible opportunity to innovate in the real estate industry and take the search experience to the next level. I’m happy to be joining the team at such an exciting and critical time.”