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The Ticker

Auction.com expands Hispanic outreach

Online auction house teams up with NAHREP

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Auction.com and the National Association of Hispanic Real Estate Professionals are joining forces to advance sustainable Hispanic homeownership.

The partnership will support a large-scale education campaign that targets residential brokers and buyers. As part of its ongoing efforts to educate and counsel Hispanic buyers, NAHREP will also offer advice on accessing opportunities available through Auction.com. In addition, it will establish a referral service that connects buyers and their agents to specific assets available through Auction.com.

“As a national leader in the sale of homes in all stages of the foreclosure process, Auction.com has an extensive portfolio of properties that greatly expands buyers’ purchasing power. We want agents and buyers in Hispanic communities to be aware of these opportunities and have a level of comfort with the auction process,” said Auction.com CEO and co-founder Jeff Frieden.

Auction.com is the nation’s leading online real estate marketplace. The company said Hispanics are the largest segment of new homebuyers nationwide.

NAHREP promotes Hispanic homeownership by educating and empowering the real estate professionals who serve Hispanic buyers and sellers. The partnership will help real estate professionals and their clients take advantage of opportunities to buy and sell through Auction.com.

"Access to affordable housing stock is a primary barrier to Hispanic homeownership and the presence of large institutional investors in key markets has made the issue more challenging. As Auction.com continues to reinvent the way real estate is transacted, it’s key that Hispanic agents and buyers understand the process and know how to participate,” said NAHREP CEO Gary Acosta.
 

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