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Real Estate / The Ticker

Real estate agents make mini-movies to sell houses

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According to ABC News, real estate agents are starting to expand their horizons when it comes to selling homes. Realtors are commissioning mini-movies, complete with actors, scripts and musical scores, as a means of attracting buyers. ABC interviewed one filmmaker as he described the process:

“I’ll give you a perfect example of why still photos don’t sell houses,” said a filmmaker, who now makes as many as three home movies a week for homeowners and real estate agents in Tennessee and Michigan. “You wind up with all these empty, cold, still photos that don’t have any emotion. They don’t sell. They just show. Our movies create an emotional connection with a buyer.”

Source: ABC News
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