Home pricing strategies a game changer
Higher pricing is not always better
For real estate agents looking to list a home, there are thoughts that come to mind. First, agents overprice properties, believing that a higher asking price will draw higher initial offers from potential buyers. There's a challenge that comes with this strategy: it's harder to get your seller to agree to the listed priced.
Secondly, some agents look to price low in order to speed up the sale. While researchers found that while agents privately believe that overpricing leads to a higher final sale, they publicly advocate underpricing.