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Zillow expands Yahoo Homes partnership to rental property

Zillow (Z) expanded its exclusive partnership with Yahoo (YHOO) to include rentals.

"Zillow is an important provider for Yahoo Homes, and we are excited to expand our footprint to include rental offerings," said Brandon Huff, vice president Yahoo Commerce.

The announcement comes on the heel's of Zillow's June 1 acquisition of RentJuice, which provides rental relationship management software for landlords, property managers and rental brokers.

Zillow began ramping up its efforts on the rental side of the market last year, when it introduced Rent Zestimates that placed rental value on more than 100 million homes in America. Then in March of this year, the company launched its first app exclusively for rentals on Android.

The partnership expansion will allow the more than 25 million visitors to Yahoo Homes access to those rent Zestimates and Zillow's nearly 400,000 listings — including single-family homes and apartments.

"Zillow is now able to give landlords, property managers and rental brokers significantly more exposure for their listings by extending their reach to one of the largest audiences of renters online," said Spencer Rascoff, Zillow CEO.

Yahoo and Zillow first partnered 2006 when Yahoo incorporated Zillow's Zestimate home valuations onto its home site. The companies launched Yahoo-Zillow Real Estate Network in 2011, making Zillow Yahoo's exclusive provider for real estate listings.

jhuseman@housingwire.com

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