Hundreds of thousands of readers each month can’t be wrong.

HousingWire reaches the broadest audience in the mortgage finance industry, using a unique mix of traditional publishing techniques and new media savvy that has long been missing from media in the mortgage trade. (We pioneered the use of RSS syndication within the industry in 2006, for example; recently, we were the first media outlet in the mortgage industry to establish a viable presence on the social networking site Twitter).

HW brings readers the latest news and insight covering local and national housing markets, MBS performance trends, as well as financial and economic trends that matter to the industry — bringing clarity to a complex and changing industry, from all possible angles.

The result is that there isn’t another publication quite like HW. And that’s why our readership represents such a compelling audience for an industry advertising message; a publication unlike any other is defined by a readership base unlike any other. HW doesn’t just have readers — we have fans, a true cult following that is rare for any B2B publication to have established. Which means our unique readership of C-level decision makers spanning the industry is a far more engaged readership.

What makes us different? We offer provable reach into the capital and bond markets, but don’t force readers to wade through coverage of student loan and auto loan securitizations. We run ground-breaking coverage authored by industry experts and award-winning journalists, rather than subjecting readers to fluff pieces authored by a marketing department. And we’re an independent media platform that isn’t backed by a trade organization, which means we have no agenda to push other than providing timely, accurate coverage for our readers.

If you’re looking to reach real decision-makers in this industry, there simply isn’t a better choice than HousingWire.

To learn more about the publication and our unique advertising opportunities, please contact Christi Lingard, Account Executive, at 469.893.1492, or email christi.lingard@housingwire.com.