National Asset Direct Expands into SoCal

United Residential Lending (URL), a lending affiliate of National Asset Direct (NAD), will relocate its operations center to its new branch in San Diego.

In June, NAD acquired URL, which offers a full line of FHA, agency and jumbo loan programs in 18 states. The maneuver allows National Asset Direct to provide clients with a broader range of mortgage services such as lending, refinancing, servicing and real estate disposition services.

“The acquisition of URL was a key step in transforming NAD into a true ‘one-stop shop,’” said Jeffrey Kaplan, president and CEO of NAD, in a corporate release.

NAD will expand the origination platform into the California markets to capitalize on their rising momentum of transactions, Kaplan said.

URL recruited Sarah Hussion to serve as sales manager for the new San Diego branch. Michael Bacino will take the sales manager position for the Huntington Beach office.

URL’s was based in Scottsdale, Ariz. until the move to the west coast.

“We are excited and optimistic about opening the San Diego and Huntington Beach branches,” said Gary Willis, chief operating officer of URL, in a release. “They will give us a highly visible and competitive presence in markets where the slope of the decline in home prices may be flattening out.”

Write to Jon Prior.